Hearing protection
Explore the EXO earmuff lineup, including passive and electronic options. Features such as PureSeal gel ear cushions give you concrete product details to demonstrate and discuss with customers.
Explore Hearing Protection →Pairs Well With
Wholesale & dealer program
Put ShellShock on your shelves.
Shooting eye and ear protection for your store, range, or retail business. Interested in carrying ShellShock? Tell us about your business to get started with wholesale pricing and dealer information.
Dealer program at a glance
ShellShock Protection
- Products
- Shooting earmuffs, protective eyewear, combo kits, and accessories
- For your business
- Dealer inquiries from gun stores, shooting ranges, outdoor retailers, and online sellers
- Wholesale pricing
- Request pricing for the products you want to carry
- Getting started
- Tell us about your business, sales channels, and product interests
Built from time on the range.
ShellShock Protection comes from the team behind Pew Pew Tactical. Our experience testing guns and gear shaped a product line focused on the details shooters appreciate: comfortable gel ear cushions, practical eyewear, and eye and ear protection packaged together.
Give your customers options for their first range trip, their next training class, and regular days on the firing line.
Why carry ShellShock.
A short, fast-moving product line that earns its shelf space and doesn't complicate your counter.
A brand your customers already know
ShellShock comes from the team behind Pew Pew Tactical. Shooters arrive at your counter having already read about the gear, which shortens the conversation and the sale.
Margins we protect
We hold a MAP policy across the line so the dealer who stocks it isn't undercut by the one who discounts it. Your shelf price stays worth defending.
Simple to stock
No FFL, no serialization, no transfer paperwork. A short SKU list covers most of what a range customer needs, so you carry depth instead of breadth.
The easiest add-on at the counter
Every new shooter needs eyes and ears before their first range trip. Combo kits turn a single-item sale into a larger one without a harder pitch.
Sales material you can use
Product photography, specs, and descriptions ready for your site, your listings, and your counter display.
A direct line
Questions about fit, availability, or a customer's warranty go to a person in Texas, not a ticket queue.
Find the right products for your customers.
Shooting glasses
Give customers a choice of protective eyewear for the range. Explore available frame and lens options to find the right mix for your store.
Explore Eye Protection →Eyes & ears combos
Offer eye and ear protection together in one convenient package. Combo kits make it straightforward for customers to shop for both essentials.
Explore Combo Kits →How to become a dealer
01
Tell us about your business
Complete the application below. Share where you sell, who your customers are, and which ShellShock products you're interested in carrying.
02
Discuss the details
We'll review your inquiry and follow up about product availability, wholesale pricing, and requirements for your business.
03
Plan your first order
Once approved, confirm your product selection and ordering details with our team.
Apply to become a ShellShock dealer
Tell us a little about your business so we can respond with the right information.
Frequently asked questions
How do I request wholesale pricing?
Submit the dealer application with your business details and the products you're interested in. Our team will follow up about pricing and next steps.
Can I apply if I sell online?
Include your website and any marketplaces where you sell in your application so we can review your sales channels.
Can I discuss products before choosing my first order?
Yes. Tell us about your customers and the products you're considering in your application.
Are you purchasing for a government agency or department?
Visit our Government & Agency Sales page to request a quote for your team.
